172 – On Mad Men And The Madder Scramble (Reflections On Four Years, Part 2)

Here’s the second part of my reflections about blogging. Read on!



I remember complaining about the lack of engagement in this blog around this same time last year. However, everything became clear to me now: there are a few solid reasons why marketing companies, public relations outfits, and advertising agencies stay away from this blog.

• I put a full disclosure or author’s note at the beginning / end of my review entries
• I have full editorial control over what gets published here
• I can express my opinions here without conflict of interest, as there are no brands collaborating with me
• I outlined a complete Blog Policy for The Monching’s Guide to make things clear

Here’s the thing: I’ve worked as a marketing writer for two years, even collaborating with professionals from a high-profile advertising agency. Let me tell you this: it’s all about smoke and mirrors. Notice that most people in public relations tend to look good and show a presentable façade—suits and all. This young man right here once dreamed of working at an ad agency and being under the tutelage of a Don Draper figure. Sadly, I do not have the gift of gab nor a presentable countenance. Heck, I couldn’t even sell mops to save my life!

It was only after resigning that I learned this important thing: quality work need not be served on a silver platter. When you have an inherently good product, it will stand up on its own merits. Crappy products would most likely require extensive marketing and public relations work; a turd is still a turd even with a diamond on top. Similar to a comment I left on a fellow Filipino blogger’s entry, people who visit your blog and like what you post organically are better than those who do so because you paid them to.

Another point that I would bring up, and something that was a root of my earlier rant, is that of desperation. One does a lot of impulsive things when desperate, including selling one’s soul to the Devil for a Faustian bargain. I am admittedly guilty of this but reality knocked some sense back into me. Marketman, one of my favorite food bloggers, has been writing for more than 10 years and has established a reputation in that span of time. He is also a vocal critic of the lack of disclosure in sponsored posts, and has occasionally ripped apart some advertising agencies. If this man could stand up against these types, I don’t see any reason why I should not. From my experience so far, the only ones desperate for blog linkbacks and promotions are the dismal SEO “blaggers” who saturate the market with substandard work and even more substandard attitudes.

On the flip side, I have recently received a few messages from marketing agencies asking for a possible business offer. One of them asked if they could have access to my site to post curated articles. Another asked if I was willing to work with them for a travel affiliate program. I ripped both of them a new one. I replied to the first e-mail that my blog is mine and I have full editorial control, given that their potential pool of topics is rather narrow. The second one received a reply about why my blog isn’t the run-of-the-mill travel blog they think it is, and travel blogs nowadays are a dime a dozen.

(Kudos to one company who simply asked for a link back to their official blog, though. I fulfilled that request.)


Well, that’s it for my reflections – and I hope you picked up some lessons. Personally, I find both the issues of selling out and using illegal means to achieve a following a by-product of chasing after fame too much. Fame blinds, yes – and with it comes pride. Never forget what happened to Icarus when he flew too close to the sun.

Let me end with this quote from the Summa Theologiae, written by the great Doctor of the Church St. Thomas Aquinas.

Fame has no stability; in fact, it is easily ruined by false report. And if sometimes it endures, this is by accident.”

(Summa Theologiae II, Part 1: Question 2, Article 3. Reply to Objection 1.)

AUTHOR’S NOTE: The featured image for this post was created via the imgflip.com meme generator, under Fair Use rules.

Advertisements

31 thoughts on “172 – On Mad Men And The Madder Scramble (Reflections On Four Years, Part 2)

  1. “people who visit your blog and like what you post organically are better than those who do so because you paid them to” — this! 🙂

    buti na lang di ko dilemma yan, wala pa naman kasi nagpapa-review sakin. hahaha kusang loob ang mga review-reviewan ko sa blog ko hahahah

  2. Totally agree on this : “people who visit your blog and like what you post organically are better than those who do so because you paid them to”. Been receiving emails and DMs on Instagram about how to increase your follower ek ek.. Ang hirap lang, some of brands, they are checking the number of followers, not the quality of your work. Di siguro sila aware na marami na nagbabayad ng followers nowadays. Sad 😦

  3. May blog ako na palaging binibisita – psimonmyway.com – tapos kahit na sobrang laki na ng audience niya, hindi pa rin nawawala yung authenticity ng blog nya. Meron akong nabasang post nya noon, sabi nya, kapag daw may pinareview sakanya or pinatry, kapag daw hindi talaga nya nagustuhan, hindi nalang niya isusulat. Sinasabi daw niya agad yun sa company even before they send the products or what. Sana lahat ganun. Sana hindi lahat nabubulag just because of the “fame” itself, ‘no.

    • Exactly.

      Mahirap nga yung ganoon para sa karamihan, kasi mate-tempt kang tumanggap ng freebies pag nakikita mo yung mga “influencer” na may sponsorship. Open practice iyan sa fashion blogging – with the likes of Kryz Uy, Lissa Kahayon, David Guison, etc.

      Madaling tumanggi or magsabi na makakapagbigay ka ng honest opinion sa post pag e-mail lang ang communication, pero nag-iiba ang ihip ng hangin kapag kaharap mo na yung mismong account executive ng agency.

  4. Katakot magreply si Kuya Moch!!! haahahahahhaha
    Gusto ko yung sinabi mong mas okay na yung finofollow at nagcocomment dahil sa gusto lang talaga nila ❤ hahahaha

    Wala akong macontribute sa mga sinabi mo kasi ang galing galing na. pag nagcomment pa ako mabababoy ko pa pero hahaha basta ako, okay sakin yang thinking mo na yan 😀

    • Tulad nga ng sinabi ko, kailangang takalan pag hindi nagtatanda. Parang makulit na bata iyan – kung hindi mo didisiplinahin, hindi magtitino.

      Pero kung tutuusin nga, dapat hindi ko na ginagawa iyan. Mga matatanda na sila, at nabasa naman pala nila yung Blog Policy section kaya bakit mage-email pa rin? Dios mio por santo…

      In the long run, hindi ba mas mainam kung voluntary ang pagla-like ng mga tao sa post mo? Sige ka, baka pag di mo binigyan yung mga “likers” mo pag nanghingi ng mas malaking sweldo…magsa-strike iyan. XD

      • HAHAHAHAHA tama tama. Tsaka nakakainis din kasi yung may blog policy ka na nga hindi pa rin binasa. Kakairita! haahhaha

        Tsaka para sakin mas okay na talaga yang voluntary yung mga likers at nagcocomment kaysa binayaran. hahaha

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s